Dr. Lefsrud’s research uses mixed methods to study how institutional and new venture entrepreneurs use persuasive language and imagery to shape our conceptions of technology, the environment, and regulations. Specifically, her research examines methods of hazard identification and risk management, risk evaluation and social license to operate, and drivers of technology adoption in oil and gas, mining, pipelining, construction, agriculture, and railroading, among other industries.

Associate Professor, Engineering Safety and Risk Management

Department of Chemical and Materials Engineering

University of Alberta